Studio story
About MapleCore
Meet MapleCore Service Ltd, the London studio behind customer cohort retention visualisation for GB product and marketing teams.
Registered name
MapleCore Service Ltd is the official registered business name. We trade as MapleCore Service from Office 6, 64 Sample Street, London ZZ1 1AG.
Established 2017
The studio opened in 2017 after two former retail analytics managers grew tired of handing leadership teams spreadsheets nobody wanted to open in a meeting. Early work was hand-annotated printouts for membership clubs in London and the South East. Word travelled through product communities in Manchester and Edinburgh, and commissions expanded to subscription brands that needed a shared reading of how cohorts stay or leave.
How we work
We sit between analysts who build the extracts and leaders who must decide. Our craft is visual storytelling for retention: cohort windows, drop-off labels, and briefing notes written in ordinary English. We favour wall-scale charts and short readouts over long slide decks filled with unexplained heatmaps.
Values
- Specificity over spectacle — every annotation must point to a real cohort window.
- Shared language — charts should be readable by finance, product, and CRM in the same room.
- Honest scope — if the data cannot support a claim, we say so before the readout.
People
Engagements are led by a principal visual analyst with a second reviewer on every flagship map. Briefing sessions are facilitated by the same people who draw the charts, so questions about method land with the authors.