Journal
Field notes
Journal notes from MapleCore Service on customer cohort retention visualisation practices for UK teams.
Short field notes from commissions — cohort definitions, annotation habits, and meeting-room lessons.
Reading returns-adjusted cohorts
Retail memberships often need retention read after returns. Here is when that adjustment changes the story.
What belongs on a retention wall
Wall charts fail when they try to show every segment. Choose one primary matrix and keep supporting cuts in the pack.
Annotating the week-four cliff
A retention cliff without a label invites folklore. Here is how we mark early drop-off so the room debates the same moment.
Pick one entry event before you draw
Mixed signup and first-purchase cohorts blur retention stories. Lock a single entry event before the first matrix.