Client stories

Voices from recent commissions

The Cohort Retention Map replaced three conflicting slides in our monthly growth review. Seeing week-two and week-eight labelled on one wall calmed a debate that had dragged since January.

— Amira S., CRM Lead, London beauty subscription

I still wish we had budgeted a second segment for regional cohorts, yet the national curves MapleCore delivered were enough to freeze a risky onboarding rewrite.

— Daniel K., VP Product, Leeds marketplace

Their briefing session forced us to define “active” before anyone touched a chart. That argument alone paid for the afternoon.

— Helen R., Membership Director, Edinburgh cultural venue

Extended story: twelve-week signup cliff

A Manchester learning membership arrived with weekly cohort tables that looked healthy in aggregate but collapsed when read by signup week. MapleCore built a Cohort Retention Map covering the first twelve weeks after enrolment, annotated the week-three cliff tied to a mandatory live workshop, and wrote a two-page note for trustees.

Within one planning cycle the client moved the workshop earlier and asked for a Chart Refresh Retainer to watch whether the cliff softened. The story matters because the chart named a concrete moment in the member journey rather than a vague “engagement problem.”

Extended story: retail returns window

A Bristol apparel club commissioned a map of first-purchase cohorts against returns-adjusted retention. The mild reservation from their finance partner was that print production arrived a day later than hoped after a courier delay; the digital pack still landed on time for the board date. The annotated returns window later became the reference slide for supplier talks.