Commission
Cohort Retention Map
A done-for-you wall chart and slide pack that shows how each signup or purchase cohort stays, fades, or returns over time.
From £2,400 per map · 10–15 working days · Remote across GB · London wall sessions on request
Who it is for
Product, growth, and CRM leads who already collect cohort tables but struggle to get a shared reading of retention in steering meetings. Typical clients sit in subscription retail, membership clubs, and digital services with clear signup or first-purchase dates.
What you receive
- One primary cohort retention matrix (weekly or monthly windows agreed in kickoff)
- Annotated callouts on early drop-off, mid-life plateaus, and late recovery
- A plain-language briefing note (two to three pages) for non-analyst stakeholders
- Slide-ready exports plus editable source files (CSV plus chart workbook)
- A 60-minute readout call to walk the room through the story
What is excluded
We do not rebuild your data warehouse, write production tracking code, or run paid media tests. If raw extracts need cleaning beyond light reshaping, we flag that before work starts and quote the extra hours separately.
Process
- Kickoff (60–90 min) — lock cohort definition, window length, segments, and delivery format.
- Data intake — you share exports under an NDA; we validate row counts and missing windows.
- Draft map — first visualisation with provisional annotations for your comment round.
- Final pack — revised chart, briefing note, slides, and source files.
- Readout — live walkthrough with your stakeholders.
Duration and location
Most maps ship in 10–15 working days after clean data arrives. Delivery is remote across Great Britain. Teams inside the M25 can book an optional on-site wall session at our London studio or your office.
Preparation
Please have a named data contact, a written cohort definition (or willingness to decide one in kickoff), and permission to share historic extracts. We list the exact columns we need after the first call.
Pricing basis
Maps start at £2,400. Extra segments, brand-styled print production, or a same-week rush may increase the fee. Deposits and refund terms are on our refund page.
Next step
Send a cohort brief with your window length and deadline. We reply within two working days with a scoped estimate.